What's that · Guide gratuit
What pages your site should have, and why.
A website isn't a brochure you fill in at random. Every page has a job: answering a question your customer is asking, or a search they're typing into Google. Here are the pages a small business should have, and above all why.
- The home page. The overview in 5 seconds: what it is, where, why you.
- One page PER service. Not one catch-all « services » page. Each page is a front door from Google.
- An about page. People buy from people, not from logos.
- A simple contact page. Your details, identical to your Google profile.
- The legal pages. Got a form? A privacy policy is required.
- A work page if you have photos. Proof beats promises.
01The question to ask for every page
Before adding a page, ask yourself: which customer question does it answer, or which Google search should it show up on? If you don't have an answer, the page has no business being on your site. That's the rule that decides everything else.
02The home page: the overview
Someone lands on your home page and within 5 seconds they should know: what your business is, what area you work in, and why they'd pick you. Then the home page acts as a switchboard: it sends people to your services, your proof, your contact info.
The classic mistake: trying to put EVERYTHING on the home page. It gets long, confusing, and nobody makes it to the bottom. The home page summarizes; the other pages go deep.
03One page per service: the heart of it
This is the part almost everyone gets wrong. An electrician who puts « panels, chargers, emergencies » on a single « Services » page has ONE chance of showing up in Google. That same electrician with THREE pages (panel replacement, charger installation, electrical emergency) has three front doors, each answering a precise search.
- Someone searches « charger installation »: your charger page comes up, and it talks about JUST that. The visitor feels they're in the right place.
- Each page can carry the price, the frequently asked questions and the photos for THAT service.
- Three to six service pages is the heart of a small business site. That's where the work gets done.
A catch-all « Services » page is one door. One page per service is a whole set of keys.
04About and work: trust
People buy from people. A real photo of you or your team, your story in three paragraphs, your years in the trade, your licence if you have one: that's what turns a stranger into someone who feels like calling.
And if your trade photographs well (job sites, before-and-afters, plates, cuts), a work page with REAL photos of YOUR jobs is worth more than any text. Proof beats promises, every time.
05Contact and the legal pages
- The contact page: a short form (name, email or cell, message), your details written out, your hours. All of it identical to your Google profile, down to the character.
- The privacy policy: required in Quebec as soon as you have a form (that's the privacy law, I have a full guide on it). Linked in every footer.
- A 404 page: the « this doesn't exist » page that gently sends people back home instead of a wall of error text.
06What you DON'T need
An empty « coming soon » blog, a page of inspirational quotes, a page for every town within 200 kilometres with the same copy-pasted text: all of that hurts more than it helps. Six good pages beat twenty empty ones. Start small, do every page properly, and add when you actually have something to say.
07The full checklist
- A home page you understand in 5 seconds
- One page per service (3 to 6 for most small businesses)
- An about page with a real photo
- A work page if your trade photographs well
- A simple contact page, details identical to the Google profile
- The privacy policy linked in the footer
- A 404 page that sends people back home
- Nothing that exists « just to fill space »
Published March 10, 2026