How to · Guide gratuit
The basic SEO of your site, in 30 minutes.
SEO has a reputation for being witchcraft. The truth: for a local business, the essentials come down to five simple things you can check yourself in half an hour. Here they are, and how to tell whether your site already does them.
- A unique title per page, with your trade and your town in it.
- A description that makes people want to click, under every title.
- One main heading (H1) per page. Not three, not zero.
- Alt text on every photo. Google doesn't see images, it reads them.
- Your name, address, phone in every footer, identical to your Google profile.
- Clean addresses: yourdomain.com/services, not page-2.html?id=7.
01The title: the blue line in Google
Every page of your site has a title (the title tag). It's what shows in the browser tab, and above all: it's THE clickable blue line in Google results. Two rules:
- Your trade and your town in it. « Electrician in Blainville · Voltano Electric » beats « Home » every time. Nobody searches for « Home ».
- A DIFFERENT title per page. The services page talks about your services, the contact page about your contact info. Ten pages with the same title is ten missed chances.
02The description: your pitch under the title
The meta description is the two grey lines under the blue link. It doesn't raise your ranking directly, but it decides whether people click YOU or the other guy. Write it like an honest sales line: what you do, where, and why you. About 150 characters, one per page.
03Structure: one main heading
Every page should have ONE main heading (the H1) that clearly says what it's about, then subheadings (H2) for the sections. It's like the outline of a document: Google uses it to understand your page, and your visitors use it to scan.
The two classic mistakes: no H1 (the page has no subject), or five H1s (the page has five subjects). Both confuse everyone.
04Photos: Google reads them, it doesn't see them
Every image on your site can carry alt text. Describe what's there, plainly: « Charger installation in a garage in Blainville ». It helps Google, it helps people using a screen reader, and it helps you when the image doesn't load.
While you're at it: name your files properly. « charger-install-blainville.jpg » beats « IMG_4032.jpg ».
05Local consistency: your footer is working
Your business name, address and phone should be written in EVERY page's footer, exactly as they appear on your Google profile. Same spelling, same format. That consistency is one of the signals Google cross-checks to trust you locally.
And write your towns out in full in your pages: « I install chargers in Blainville, Sainte-Thérèse and Mirabel. » Google doesn't guess your service area, it reads it.
Stuffing your text with repeated keywords, paying to submit your site to 400 directories, the « keywords » tag: all of that is fifteen years out of date. Google reads normal text, written for real people. Write plainly, name your towns, and that's pretty much it.
06The full checklist
- A unique title per page, trade + town in it
- A meta description per page, around 150 characters
- One H1 per page, H2s for the sections
- Descriptive alt text on every photo
- Image file names that mean something
- Name, address, phone in every footer, identical to the profile
- Service towns written out in full
- Clean, short page addresses
Published June 9, 2026