Your plan, explained
In your free plan, I suggest pages. Here is each type of page, and why I recommend it.
Your line of work
01
Its job: say in five seconds who you are, who you help, and how to book.
People type“psychologist Terrebonne”“physio NDG”“notary Saint-Léonard”“accountant Laval”
It's the page Google shows when people search your trade in your city. If they don't get it in five seconds, they hit back.
02 · The most important one
Its job: answer THE question your people are asking.
People type“I have anxiety, who should I see?”“my back hurts, who can help?”“how to make a protection mandate”“accountant for the self-employed”
People search for their problem, not your title. Google and ChatGPT show the page that best answers THAT question. A single “Services” page covering twelve topics answers none of them well.
It works. A client found Alida Farrell by asking ChatGPT “my back hurts, who can help me in NDG?”. What she says
03
Its job: take the fear out of the first appointment.
People wonder“what happens at a first appointment?”
Lots of people put off their first appointment because they don't know what to expect. A page that walks them through it, step by step, helps them decide.
04
Its job: build trust: your face, your background, your professional order.
People wonder“can I trust them?”
Nobody trusts their back, their relationship or their will to a stranger. Before writing, people want to know who they're talking to.
05
Its job: answer before anyone has to ask: the price, insurance, wait times, cancellations.
People wonder“does my insurance cover it?”
Every unanswered question is a reason to close the tab. And ChatGPT reads those answers too.
06
Its job: one move to book, no searching.
Everything else on the site leads here. The button is at the top of every page, and this page says exactly what to do.
07
Its job: your privacy policy and your terms.
In Quebec, Law 25 requires them as soon as your site collects information, even through a simple form. I write them for you.
Later, if you want: a blog, for the questions you get asked most often. Every article is one more door into your site.
I look at your site and tell you which pages I'd build for you, and why. You owe me nothing after.
Get my free planLouis-Thomas × HamacWeb
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